ABOUT

As a final-year Bachelor of Fashion Marketing student, I have dedicated the last three years to building a strong foundation across the fashion industry, from founding my own independent brand to working on major international runway shows.

Experiences

Collection
Design & Development

Leading the entire design lifecycle for my own brand; this includes market research, concept creation, sketching, fabric sourcing, pattern making, sample development, and final production management.

Art Direction

Campaign Creative & Production: Directing and executing photoshoots for brand campaigns, managing the process from initial mood board and concept development to final imagery.

Direct-to-Consumer Retail

Launching and managing successful pop-up shops both locally and interstate, driving sales and customer acquisition.

Runway Production

Assisting in the development of show concepts, styling cohesion, and overall narrative.
Participating in model casting sessions and assisting with talent coordination.
Managing key backstage logistics, including model dressing and look coordination, to ensure a seamless show flow.